We spoke to the women of Nike on rethinking the AF1 & AJ1, offering choices to the female consumer and more.
It takes a village to build something great and game-changing. Well then, it makes so much sense that Nikehas tapped not just one, but 14 of its designers to join forces for one of its biggest launches this year. Dubbed “The 1 Reimagined,” the new collection is fueled by an all-female design collective and is produced especially for women. Combining their individual expertise and creative vision, the women at Swoosh have dreamed up 10 novel silhouettes that will make you rethink sneaker.
Could you tell us a little bit about your role in this project?
Both of the silhouettes featured in the collection — the Air Force 1 and the Air Jordan 1 – used to be seen as sneakers designed primarily for male basketball players when they first debuted. What design elements have you incorporated in “The 1 Reimagined” to make it speak to the female consumer?
We’ve noticed that a vast majority of styles from this collection are laceless. Is that something your team has come to a consensus on in the very beginning?
The color scheme used in the collection is consistently clean and minimalist. In a way, it reminds us of a blank canvas. Do you foresee consumers doing a lot of customization with these sneakers when they launch?
What was it like to work as a female collective? Was the design process any different from how you’d typically approach creating a new pair of sneakers?
Lastly, which particular silhouette would you say is a must-cop from the collection?